NOTA DE PRENSA DE STELLENT
Stellent Site Studio enables companies building multiple Web sites to easily maintain desired degree of centralized control over architecture and presentation; distributes site development and management to business units
EDEN PRAIRIE, MN, May 19, 2003 — Stellent, Inc. (Nasdaq: STEL), a global provider of content management solutions, announced today Stellent Site Studio, a new Web content management application offered as part of its Stellent Content Management suite of products. Site Studio rounds out Stellent’s Web content management capabilities in terms of its universal content architecture, which also includes document management, collaboration, records management and digital asset management.
Stellent and our customers have been building multi-site intranet, extranet and Internet environments for several years, said Dan Ryan, senior vice president of marketing and business development for Stellent. Time and again, these multi-site environments owe their success to three key design elements: centralized control of site architecture, navigation and presentation; de-centralized ownership of the actual development, deployment and ongoing management of the various sites; and the ability for business users to easily add, modify and approve content within the context of those sites. In order to enable all of our customers to easily and economically leverage these best practices, we developed an application that automates them – Stellent Site Studio. With Site Studio, we believe Stellent now offers the strongest Web content management capabilities on the market and is positioned as the leader in this critical subset of the content management market.
Stellent Site Studio supports the growing trend of companies building multiple (i.e. tens to hundreds) Web sites, enabling them to quickly deploy these sites and easily maintain consistent branding, security and infrastructure across all sites being developed by their various business units.
It is more the rule than the exception that enterprises now have multiple Web sites, said Susan Feldman, vice president for content technologies at IDC. Their challenge has been to retain central control of major aspects in order to assure that a consistent message is being delivered, while still allowing each site an appropriate degree of freedom in managing its own Web site in order to deliver specialized content quickly. Companies must find solutions, such as Stellent Site Studio, that allow them to distribute ‘ownership’ of Web sites to various business units who can then develop and manage them within corporate guidelines.
Multi-Site Management Enforces Corporate Standards, Empowers Business Units
With Stellent Site Studio, companies can create libraries of Web site components, such as templates, navigation, graphics and code, which are then available to their business units when building their own sites. The reusable components allow business units to rapidly and inexpensively deploy their unique Web sites while complying with corporate requirements. Similar to Stellent’s other applications, Site Studio users also can create components using other programs, such as designing layouts in Dreamweaver, and import them into the Site Studio library for possible use by the business units.
Organizations are increasingly seeking solutions that can effectively roll out and manage multiple Web sites across their organizations — an undertaking that typically causes large bottlenecks within IT groups, said Andrew Warzecha, senior vice president, META Group. Applications that allow organizations to centrally manage site architectures while transferring general site responsibilities and content ownership to key stakeholders are key moving forward. In addition, this approach offers substantial, potential return-on-investment as it enables customers to retain significant control over the brand, security and structure of their sites while giving their constituents the flexibility and tools they need to create the Web sites they desire.
In-Context Contribution, Editing and Preview Facilitates Accurate Site Content
Site Studio’s in-context contribution features allow content contributors to easily maintain accurate, up-to-date content on Web sites. Contributors simply navigate to the area of the Web site requiring modification where they authenticate and are able to update appropriate content based upon their security permissions. They may then modify content as needed and preview in context how those changes will appear within the live site. If the preview is deemed desirable, they can approve content for publishing to the site or submit the content to workflow for editing and approval. Full in-context preview and approval of content items in workflow is also available. In addition, users can contribute content through WYSIWYG, form-based templates or directly from native applications, such as word processing and spreadsheet programs.
We’re excited about Site Studio because it will allow us to deploy Web sites more quickly and give us an easy way to provide our employees with ‘browse to edit’ functionality, said Lisa Perrin, Web manager for Seattle Public Utilities. In other words, content contributors can access Web content they need to update by simply going to that information on our Web site. If contributors have the required security authorizations, they can then modify this content as needed. Site Studio enables us to provide this capability while also supporting alternate contribution and editing methods, such as WebDAV folders and the use of native applications, which may be more appropriate for some of our contributors.