NOTA DE PRENSA DE FILENET
03-05-03 FileNet WCM Transforms Web Sites and Enhances eCommerce for Sigma-Aldrich
COSTA MESA, Calif.March 5, 2003 FileNet Corporation (Nasdaq: FILE), the leading provider of Enterprise Content Management (ECM) solutions, today announced that Sigma-Aldrich Corporation (Nasdaq: SIAL), a $1.2 billion life science and high technology company, has enhanced the eCommerce capabilities of its multiple Web sites with the deployment of automated Web content creation and management processes using FileNet Web Content Management (WCM).
Implemented by FileNets Professional Services teams in June 2002, the FileNet ECM solution at Sigma-Aldrich streamlines the centralized management of content throughout the company’s global locations. (Sigma-Aldrich uses multiple Web sites to support five brands, Sigma, Aldrich, Fluka, Supelco and Riedel-deHaën, in numerous markets and geographical locations). Content can now be individually targeted to each of the company’s five brands and multiple market segments, using only one centralized system for content management, eCommerce, catalog infrastructure, search engine, and navigation, while maintaining consistency.
The security features of FileNet WCM allow management at the company’s St. Louis Missouri headquarters to retain control of the common architecture and consistent look and feel of Sigma-Aldrich’s Web presence, while giving content creators the freedom and flexibility to manage the content in an easy-to-use, intuitive template environment.
«FileNet WCM was the only solution to successfully meet our requirements for a centralized approach to Web Content Management,» says Brad Johnson, director, e-Business, Sigma-Aldrich Corporation. «It provides a much more managed and controlled environment that’s necessary for a Web presence that we consider to be our primary customer interface and thus, mission critical to our business.»
Content creators at Sigma-Aldrich offices worldwide use the FileNet WCM system on a daily basis to contribute to and manage approximately 18,000 static pages throughout multiple Sigma-Aldrich Web sites. FileNet WCM allows Sigma-Aldrichs customers to make informed purchase decisions through the convenience of browsing more than 200,000 products in the online catalog, which results in the placement of more than 70,000 online orders per month.
«Roughly 25 percent of our U.S. business moves through our Web site,» Johnson says. «It’s our most important communication channel for our customers. We couldn’t do it without FileNet WCM.»
FileNet WCM does not require end-users to have special technical knowledge or training, Sigma-Aldrich content creators can easily access the templates of the FileNet WCM system in a password-protected area on the Sigma-Aldrich corporate Web site at www.sigma-aldrich.com to contribute or update content within minutes. Because content management is so easy, fast, and efficient, productivity has increased across the Sigma-Aldrich organization. In addition, content is always fresh and relevant, a factor that contributes to attracting and retaining repeat visitors.
«The FileNet system has definitely fulfilled its promise to transform Sigma-Aldrich’s formerly piecemeal and hard-to-manage Web site into a powerful e-commerce tool with content targeted to our multiple markets,» Johnson says. «Our people are thrilled with the switch to FileNet WCM, and it’s truly a global solution.»