Muhammad Albakri, executive vice president of Finance, Saudi Airlines, said: “The new BI solution from Microsoft maximizes the value of information coming from multiple systems. We’ve started to run analyses and provide results to executives to help them track trends and react quickly and proactively.”
Microsoft Consulting Services enabled Saudi Airlines to deploy the foundation of its business intelligence solution in 90 days.
The BI solution pulls disparate data together for multiple sources for analysis, and provides dynamic dashboards, enterprise reports and customer reports. In addition, the airline is using a Windows 8.1 app to give a consolidated view of the data for its highly mobile workforce.
Since the implementation, the airline is seeing improved operational functions, such as passengers sales, revenue accounting, customer service, marketing and fraud prevention, which has increased Saudi Airline’s overall efficiencies globally and saved millions of dollars annually.
The BI solution from Microsoft is assisting the airlines to fine tune its marketing and pricing strategy and service offering.