Revolution Analytics’ customer, DataSong, analyzes terabytes of data every day for its brand name retail clients such as Neiman Marcus and Williams-Sonoma to help them accurately attribute marketing spend to revenue. Being able to pinpoint the cause of purchasing behavior allows marketers to avoid spending money on activities that don’t drive results, and invest in those that do. DataSong’s CEO, John Wallace, will talk about the impact that very fast performance at very large scale has had on his firm’s productivity and the accuracy of the results they achieve for clients.