Customers today expect, and demand,a seamless and relevant experience. They have grown accustomed to marketers’ knowledge of their preferences and anticipation of their needs fractured or conflicting messages from a brand make marketers seem unorganized and annoy customers, sometimes even driving them away for marketers, the only solution is data-driven marketing for individualized insights.
The data in this report is based on a survey of 1,506 marketing and communications executives worldwide, representing all major industries. The survey was conducted in the fall of 2014, and follows a similar survey conducted in 2013.