¿Utilizarán los aeropuertos españoles y de Sur América sistemas de Business Intelligence para analizar la calidad del servicio que ofrecen a sus usuarios? Esta es la pregunta que nos hacemos desde CMS-Spain.com cuando publicamos noticias como la que a continuación les contamos: El aeropuerto de Manchester, en Gran Bretaña, ha implementado el Business Intelligence de Microstrategy para el análisis y estudio de las operaciones de vuelo.
Pretenden además extender esta implementación a otros servicios como parking o tiendas…
NOTA DE PRENSA DE MICROSTRATEGY USA
MCLEAN, Va., July 12 — MicroStrategy Incorporated, a leading worldwide provider of business intelligence software, today announced that Manchester Airport has chosen the MicroStrategy Business Intelligence Platform to provide management information to senior personnel about its airline operations. Manchester Airport is the UK’s third largest airport and currently handles 20 million passengers a year, offering direct flights to over 200 destinations worldwide by over 100 airlines.
Manchester Airport is using MicroStrategy to analyze and report on airline performance against specific targets for different sectors, routes and even individual flights. The airport wanted a user-friendly, scalable system to deliver fast results in a format that would be easily digestible by its management team.
«MicroStrategy reports against certain KPIs (key performance indicators) and displays information in an instantly recognizable dashboard format. We can drill down and find specific information on individual flights if required,» explained Chris Moore, Airport Pricing Manager, Manchester Airport.
Using MicroStrategy applications, the airport creates standard reports on a daily, weekly and monthly basis plus any ad-hoc queries, many of which are delivered to senior management.
«In the future we’re considering the potential of integrating data from other revenue streams — such as our retail outlets and car parks,» concluded Moore.
«Manchester Airport is using MicroStrategy as a new strategic business tool to better understand and enhance its operations,» commented Richard Irwin, UK Managing Director, MicroStrategy. «Our strength in analyzing large volumes of data coupled with our customizable interface has enabled Manchester Airport to start turning historical data into critical business information.»
About Manchester Airport
Manchester Airport is the UK’s third largest airport and currently handles 20 million passengers a year, offering direct flights to over 200 destinations worldwide by over 100 airlines. Manchester Airport is part of The Manchester Airports Group Plc (MAG), which is the second largest airport operator in the UK and comprises the airports of Manchester, Nottingham East Midlands, Bournemouth and Humberside.
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