Jaguar Land Rover has more than doubled its use of the data visualisation tool Tableau from just 200 unique users six months ago to 536 a week today, as it seeks to democratise analytics across all departments within the business.
Speaking at the Gartner Data and Analytics Summit in London yesterday, Clive Benford, senior analytics programme manager at Jaguar Land Rover (JLR) explained how the adoption of Tableau has made analytics «so easy that the conversations people have aren’t about the tool».

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Por Editorial