En el webinar Peter Hoopes, Vice President and General Manager of Actuate’s BIRT Analytics Division, explica cómo pueden sacar las Telcos partido de las tecnología analíticas entender mejor a su cliente.
En el webinar se incluye una demostración del funcionamiento de BIRT Analytics por parte de Mark Gamble, Director of Technical Marketing at Actuate.
Esta es la presentación en inglés que se hizo del webinar:
The webinar will cover:
- How to forecast churn and increase customer loyalty and value using predictive analytics
- How to identify and execute effective acquisition and retention campaigns that match customers with the products that best fit their needs
- How to use customer segmentation to accurately target products and services
- How to immediately identify cross-sell and up-sell opportunities
- How BIRT Analytics can integrate and process large amounts of data from virtually any source, enabling organizations to gain a comprehensive view of individual and group customer buying patterns
- Mark Gamble, Director of Technical Marketing at Actuate, will conclude the webinar with a live demonstration of BIRT Analytics, Actuate’s easy-to-use, Big Data predictive analytics tool for business users. Business analysts use this software to derive valuable customer insights that drive competitive advantage.