Retailers want to stop the bleeding from a multi-year decline in foot traffic and paltry gains in comparable-store sales. Fortunately, some have managed to increase conversion rates and market-basket sizes through a smart combination of process upgrades and new technologies. But the pressure keeps rising, so retailers are testing geolocation solutions to influence consumers in real-time and in the shopping moment. However, geolocation will not work for every retailer. Find out what you need to know before you invest.
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