La TV canadiense Astral implementa Polopoly Web CMS para gestionar los flujos de trabajo de publicación de contenidos para ocho sitios web, con un promedio de más de 25 millones de visitas al mes. Con Polopoly, Astral simplificará la planeación, creación, enriquecimiento y distribución de contenidos multicanal.
Nota de prensa en inglés:
Astral Chooses hosted Atex Polopoly CMS with text mining
The Polopoly Web CMS will streamline content publishing workflows for Astral’s French television division
Integrated text mining helps increase site stickiness and generate new advertising opportunities
The hosted Polopoly solution reduces operational expenses by eliminating the need to purchase hardware
24 August 2011 – Reading, UK— Astral, one of Canada’s leading media companies, has signed an agreement for a hosted Atex Polopoly Web Content Management Solution. Astral’s French television division will use the Polopoly Web CMS to manage the content publishing workflows for eight major websites, which average more than 25-million page views a month.
With Polopoly, Astral will streamline the planning, creation, enrichment and delivery of multichannel content. The system automates many steps in the publishing operation to help reduce manual processes and make content available for publication on any digital device.
Polopoly features integrated text mining that Astral will use to keep visitors on site longer and generate new advertising revenue. Text mining simplifies content categorization and tagging, allowing Astral users to easily create new products and landing pages filled with related articles and advertising. Astral can match ads with relative content or target ads directly to individual site visitors’ content preferences or browsing history using registration information.
As a hosted solution, Atex will install and maintain the Polopoly system from the Atex Data Center while Astral oversees day-to-day operation. This framework helps reduce the company’s operating expense by removing the need to invest in new hardware or resources to monitor the system.
About Astral
Astral is one’s of Canada’s largest media companies. It operates several of the country’s most popular pay and specialty television, radio, out-of-home advertising and digital media properties. Astral plays a central role in community life across the country by offering diverse, rich and vibrant programming that meets the tastes and needs of consumers and advertisers. To learn more about Astral, visit astral.com